Websites are now a crucial part of most businesses. They generate revenue, offer an avenue for promotion and are an easily accessible means of providing information on a company. However, the global economy now demands that companies look beyond national borders if they wish to expand.
Website translation is currently big business as companies and site owners begin to realize its benefits. Type ‘website translation’ into the major search engines and you are instantly met with paid advertisements and streams of links to ‘relevant’ sites. However, it is important to carefully consider any website translation project properly as there are many potential pitfalls.